Marketing strategy of Redbull

Rdbull being a market leader of the energy drinks, if anyone asks about best marketing brand it has to be redbull because just see ways it markets itself 

 publicity stunts 

The publicity stunts are just insane , Here it majorly attracts the youth with extreme adrenaline  rush stunts one of the example 

A man was launched in a small spacecraft and helium balloon 128,000 feet above the surface of the planet, and he was allowed to free fall from it. The Red Bull Stratos Jump, as it is often called, broke two world records with this stunt:

Producing large-scale feats like the Stratos Jump makes their audience pause and ask, "Whoa, what's that?," as well as, let's be honest, practically everyone else. I HAVE to watch this.

Hosting and supporting events that their target market already frequents constitutes the third component of their strategy. Red Bull will either organize or support an event centered around them, whether it is a music festival, a movie screening, or even extreme cliff diving.

Why is this such a smart move? There is already an audience for them. A group of active people is their target market. They enjoy extreme sports, partying out at music festivals, and trying out new and outrageous stunts.

Red Bull thus appears where they know their intended consumer base frequents.

Consider Coachella as an example. Fans won't want to miss a second of this big music festival, which takes place over two weekends in the desert. That might require giving up a few of hours of sleep.

if you had observed that redbull creates an environment of the crazy things  where the most of the youth get attracted like in racing cars , jumping from the highest point , and other things 

At the staring stage of the redbull this marketing idea helped them to capture the european market 

they had placed empty canes at the most crowded areas in the city which makes the public to see them in dustbin , which created an image in public  of most selling energy drink which automatically increased  sales of the drink  by just placing the canes in the dustbin truly smart . 

Written by 

A.Dattu Darahas 

                                                

                           

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