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The best marketing model AIDA
A - Awareness / Attention
Grab the attention of the customer no matter what ever it will be like if it is controversy the more it get viral the more people able to let to known about your brand or product .or else if you want make your brand aware of it to the people in peaceful their are many ways like creating your ad campaign in creative way with bright colors and interesting themes and etc . I am not encouraging the controversy but choosing the most effective way to make customer aware of your brand
Example :- Apple { iphone }
I think you are all aware of the latest iphone 16 when they are going to launch the iphone they create a buzz in internet and pay's the influencer to discuss the topic in their video .Then after the launch this influencers start reviewing it may be in the positive or in the negative but in turns it creates a awareness of the model
I - Interest
when you are making the customer aware of you are brand or product show the benefits of the product , Make sure you have to show the pain points of the customer it makes easy to connect with the product ,to the customer .Now it makes us a lot easy to move the customer to the next step of the model
Example :- Tesla
we all known that tesla makes cars which are autopilot with innovative features which are new in the market as a result everyone wants to give a try to ride by simple showing the features of the product they got interest of the customers and attention
D - Desire
Create a strong desire towards the product it can be done by showing their problem in ad , and showing their emotion in the product and mentioning why they need this product and what is the problem does the product is solving as you created interest it as to go like :- I like it -to- I want it
I think this is the best way to express the emotion of the customer
Example :- Nike
Nike often uses stories of athletes overcoming obstacles and achieving greatness. These narratives inspire and evoke emotions, creating a desire for customers to associate themselves with that level of achievement and success. The message is clear: wearing Nike products can help you reach your potential.
A - Action
Coming to the main part if you want make the customer to take the decision then you have to make the customer to experience " The Fear of missing out " this is the best way to motivate the customer to payout soon by offering the offers or buy 1 get 1 free for limited time period this create a hurry in the customer which in result to leads to the payout of the customer as soon as possible
Example :-Amazon
Great Indian festival this is the best example during this days they provide massive offers on varities of products only during in this days in year they create ad campaign making sure everyone known about , by providing massive offers it creates a buzz around the customers also the fear of missing out which in terms leads to a high growth in the sales during this period .
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