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Why digital marketing is so important ?
Digital marketing is very crucial in today's world, where every one are into in it from early in the morning to mid night, in the digital world , which is a gold mine to the marketers , so how can I say it is a gold mine to the marketers to known it, let's dive into the topic
1. Wider reach and global audience
Where millions and billions of people using the internet daily, which allows the business owners and marketers to reach a wide range of people from different places and time zones rather than focusing on single location using traditional ways
2. Cost-cutting
For a traditional marketing where we don't how does it reach to the customers, does it even reach the target customers. There is a saying regarding the traditional marketing "spray and pray" . Coming to the digital marketing you can track the reach of the advertisement, cost cutting done through PPC called
pay per click which significantly reduces your loss in the marketing .
3.Targeted customers
One of the main reason digital marketing is so important because it allows you to interact with the target customers and allows you to reach them , which is very crucial to build a brand, to scale your company and to build a new product .
4. Personalization
Digital marketing allows for a personalized customer experience. With tools like customer segmentation and automation, businesses can send tailored messages to specific audiences based on their preferences, behaviors, and past interactions. This level of personalization increases customer satisfaction and loyalty.
5. Measurable results
One of the key benefits of digital marketing is the ability to measure performance. Tools like Google Analytics, social media insights, and email tracking provide businesses with real-time data on campaign effectiveness. This allows for better decision-making and the ability to adjust strategies quickly to improve results.
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