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Understanding the Difference Between Marketing and Selling
Marketing and selling are often used interchangeably, but they are distinct concepts that serve different purposes in business. Let’s break it down in simple terms.
Marketing: Building a Relationship
Marketing is all about understanding what your customers need and want, then creating strategies to meet those needs. It’s like planning a party. Before you send out invitations (selling), you think about what theme your guests would enjoy, what food they like, and how to make the event enjoyable. Marketing involves research, planning, and creating a product or service that people will love.
Example of Marketing:
Imagine you’re launching a new smartphone. Marketing involves understanding what features people want, like a better camera, longer battery life, or a sleek design. You create advertisements showing how your phone meets these needs, write blog posts about its innovative features, and engage with potential customers on social media to build excitement.
Selling: Closing the Deal
Selling is the actual process of convincing someone to buy your product or service. Continuing with the party analogy, once everything is planned, you invite people and convince them to attend. In business, selling happens when a salesperson or an online store convinces a customer to make a purchase.
Example of Selling:
When someone walks into a phone store, a salesperson might demonstrate the smartphone’s features, answer questions, and offer a discount to close the deal. If the customer buys the phone, that’s selling.
Key Difference:
- Marketing is about able to, let to known about your product/ service to the customer
- Selling is about convincing a customer to make a purchase.
Conclusion
In essence, marketing is the preparation, and selling is the execution. Both are crucial for business success, but they operate at different stages of the customer journey.
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